DIARY | SS22 Rue Du Lin Behind the scenes

Hey Lovely!

 

We have just launched our newest collection and we are so excited for this, we can't wait to see you girls wear our newest pieces. We made sure to get the best fabrics for summer, did you know all of our fabrics are sustainable and made from recycled fibres? We are always improving our sustainable policy and wish to leave a positive footprint in this world. We had such a great time shooting for our newest campaign and want to welcome you into our world, with a little sneak peak of behind the scenes. 

 

 

RUE DU LIN

 

Aveau is a Dutch minimalistic fashion label, striving to inspire and empower independent women around the world to bring out their inner beauty and to create their own style. Aveau started designing their own collection in 2019. Aveau has been specially designed for the minimalistic fashionista, women that want to express themselves through fashion and style. Pieces designed with purity, where femininity plays a major role. As a result of keeping minimal fashion in mind, the initial collection has a soft and feminine side, yet combined with tough and minimalistic lines. The current collection exists of beautiful and soft fabrics, a wide color range and an amazing shape designed for each body. The new collection rue du lin gives simple and timeless a whole new meaning. This collection reflects on the soft and feminine side of fashion. With light colors and linen fabric, this collection is perfect for a hot summer day or a soft summer evening. Taking an evening stroll along the Boulevard de la Croisette.  
All of the collections  are focused on keeping the feminine side alive with a hint of ruggedness. Aveau finds inspiration for new collections in emerging trends, combine with personal memories where purity and simplicity play a central role.
THE CAMPAIGN | BEHIND THE SCENES
The start
Our CEO
Strolling through town
Shoot Location Atzaro
Behind the Scenes
More styling
Styling 
Hope you enjoyed our little journey! We look forward to inviting you into the Aveau family.